Beyond Marvel Legends? The Next Step In Action Figure Evolution

Here are pictures of a line of forthcoming Hyper-Gokin action figures that are in the 8"-10" range, but appear to be hyper articulated, with an internal skeleton for the Hulk & Abomination figures (Iron Man, like his Hot Toys counterpart, is more traditionally engineered). While we're not crazy about another scale, or the movie-based figures (I'd buy a comic version of Abomination in a heartbeat, but the movie version.... not so much). No release date or price point announced yet, but we're very curious...