Tuesday, April 20, 2010

Yes, the monthly Matty suckage saga continues...time to get over it

Seriously, it's just a joke at this point and the monthly experience with these guys is like that old Bill Murray movie "Groundhog Day" where the same events and conversations occur over and over again.

Yes, it's true. Mattycollector.com, Toyguru aka Scott Neitlich, Mattel, Digital River, they all really suck at managing collector brands, executing distribution at the mass market retail level and providing any resemblance of an online ecommerce experience. Blah, Blah. And this isn't just our view at this point. Hell, one of Mattel's lead action figure lines brand managers, Scott Neitlich frequently will post and confirm these facts himself on their own Twitter, Facebook, forums and online Q&A responses all the time.

"Hey toy fans - heads up that once again you will likely find item "X' sold out before the sale barely begins!"

"Hey toy fans - We know we have site issues that make your purchasing experience painful monthly. It's only been going on monthly for a year but were working on it! It's our highest priority!"

"Hey toy fans - we understand you can't find any of the new figures at retail and that we keep shipping old stock instead. Totally the retailer's fault even though it's been a problem for over a year now. But it's our highest priority to fix!"

So here is the real lesson learned for all collectors, including us Geeks. The issues with Mattel aren't going to end anytime soon so just refuse to put yourself through the process. Look we understand a collector of a favorite toy line needs to keep buying the next new exclusive figure or wave. Guilty as charged! But we have to be patient. Not for Mattel to get their act together...that ain't going to happen anytime soon.

Screw trying to buy the next Master of the Universe figure on Matty's site. If you need to head to ebay for the figure, check out recent sold prices for recent releases. They all come down close to what you could have paid at retail including shipping. Not only that, Scott has confirmed both in words and actions that just about every new exclusive figure will be re-released again in a few months. And if you don't think the whole MOTU line isn't heading to Toys-R-Us soon as an exclusive brand, you'd be kidding yourselves. And when that happens, Mattel will re-release all the previously sold out characters again. Check it out...we've already seen Skeletor repackaged 4 times in the past year. An initial release online, second release online, new TRU two-pack with Lex Luthor and an upcoming San Diego Comic-con two-pack exclusive. It won't be too long now before the scalpers realize this line isn't going to be worth time and investment.

Another example? How about Mattel re-releasing DC Universe wave 5 online in May? The hardest to find series in the line to date will no longer be hard to find. Not only that, but there may be less and less DCU exclusives to purchase online anyway as Scott has already confirmed the following DC products do not sell well on the Matty store: JLU, DCU two-packs, DCU full waves. That would leave them with trying to sell singles soon begining with Plastic Man in August.

So we get it now. Thanks Mattel, lesson learned on our end. Until you can figure it all out, we'll wait our purchases out and perhaps give our money to the secondary market instead of putting ourselves through the pain and frustration of trying to give it directly to you.

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