Showing posts with label Warner Bros. Show all posts
Showing posts with label Warner Bros. Show all posts

Thursday, February 18, 2010

Feb 18th, 2010...DC Comics REAL Brightest Day


Forget the upcoming DC Comics event titled Brightest Day, this is it right here. Or we could also call it the end of "The Great Darkness Saga".

As reported all over the 'net today, DC has finally had the corporate shake up we're all been praying for and the end result is far more promising than we could have ever imagined.

There is a lot of good news here and the best of it is the part we've been calling for (in this blog) since last summer...the removal of DC's Editor in chief, Dan Didio. While Dan remains with the company, he's been properly removed from creative side of the biz and been given a nice comfy chair (and salary no doubt) to now over see the broader publisher side of things. Make sure books get printed, distributed domestically and overseas, increase book seller market share, attend Time Warner board meetings, Etc. In charge of still important but ultimately boring stuff.

While Didio certainly deserves to simply get kicked to the curb for nearly running DC comics into the ground over the past couple of years (no exaggeration, check the numbers), we're happy he's just now out of the editorial picture. Good riddance DiDumDum!

The better news is that creators like Geoff Johns and Jim Lee, DC's top tier creators that consistently make DC Comics money, are now going to be calling the shots. Just like when Marvel Comics tapped Joe Quesada, who was just a hard working writer/artist and fan, all those years ago to take over its creative reins.

Both Jim and Geoff are known as uber talented, well connected and well liked creators who not only understand comics and it's fandom but the nuts and bolts of the biz. Additionally, both are forward thinking guys that have had enough experience with Hollywood to understand there needs to be a new kind synergy between publishing, the internet, video games, social media, merchandising and of course film and television. We are truly looking at the dawn of a new era for DC and this new Time Warner arm of entertainment.

Of course it will take some time for any new creative plans Lee and Johns have on their 'to do' lists to emerge. We expect the earliest you'd see any real significant change in character, story or creator direction in the DC titles would be late in this year, maybe 4th quarter. The new leaders will need several months to plan and sign on new creative teams. That would leave the San Diego Comicon as the perfect venue where DC can make a really big splash with all the new publishing plans and announcements. Looking forward to it.

One plan of Didio's that was recently discussed will now for sure be crushed. Dan wanted to strip mine the Watchmen franchise and start a new series of spin offs with Alan Moore's most profitable characters. Won't happen now or anytime under Jim Lee's watch. Lee and his Widstorm publishing arm were the only factors that kept Moore working for DC/Warner Bros. Lee is never going to willingly stab Alan in the back and bastardize what's left of the one creation that has already caused such a decades long rift between creator and publisher. Of course, it's a pipe dream after all this time (and yes, Alan is just a tad out of his mind at this point) but if any one individual has a chance of coaxing Moore back to DC it would be Jim Lee.

Bet you Mark Waid is kicking himself today…if he had stuck around a couple of years longer, no doubt he’d be one of the creators given the keys to the kingdom by management.


Don't forget to fix DC Direct as well guys!

So rejoice fanboys! This truly is the brightest day in 21st Century Comic history.

Saturday, February 6, 2010

2010 is DC's year to fire everybody


Once again both IVC2.com and The Beat provide the comic book industry a great monthly service in posting and analyzing publishing numbers from both Marvel and DC Comics. By any measure, 2009 was a dreadful year for DC.

Yes, Blackest Night performed very well but this arm of Time/Warner needs much more than just a short term storyline to work for them. Dan Didio and his team of editors and creators have torpedoed all the core books in its arsenal. All the bread and butter Hero books have been just slaughtered. Consider:

1 Year comparison declines for core team and icon books...
JLA -7.5%
Wonder Woman -19.1%
Detective Comics -19.5%
Batman -25%
Titans -33.9%
Superman -41.3%
Action Comics -44.3%

Superman titles down nearly half (!!!) of where they were a year ago and DC is betting the farm on a major Superman title Summer event. An event that is supposed to at least match Blackest Night sales numbers. When you have lost half of your audience already, how can you expect everyone to return to follow a saga that is basically the ending of the crappy, overblown saga that has been crippling your sales all this time? The answer of course, is that it won't.

On top of this graphic novel sales are in decline and not likely to improve soon. The economy certainly has played a part in the general audience malasie and a year of awful stories in 2009 sure won't help trade sales in 2010 but another pending issue could make things even worse. Indications are Borders Books retail chain will either fold or soon dramatically change purchasing practices that won't make any publisher happy. The Comic Book industry has a major interest in Borders staying healthy and rely on them for serious trade stock support.

We are watching a four alarm fire going off in DC's New York offices and there Dan and his crew lounge, blissfully unresponsive. How many other American companies can sit around and watch any of their commodities take these kind of double digit drops month after month for a solid year with no relief in sight and not eject everyone in charge? Well, yeah, that happened in the auto industry I guess for decades but look where that got 'em.

Warner Bros West Coast execs are bound to act in 2010. The question is, can the industry hold out until that happens and will anyone care by that point?

Friday, September 11, 2009

DiDio firing watch update - DC Comics restructuring


Oh Dan, with the new restructuring of DC Comics moving under the Warner film division's wing we can only conclude that your remaining days as EIC of DC Comics just got a lot shorter.

Our prediction: DiDio will be asked to leave the editor chair and take up a new position within the new DC entertainment structure once the ducks are in place. More than likely heading up the inevitable digital comics initiative the new boss Diane Nelson wants to get moving on quickly.

A blind person can see DC Comics editorial needs a reboot and this restructuring will be the perfect opportunity shake things up and still save face for a lot of the current regime's failures responsible for the mess it's in.