Showing posts with label Dan Didio. Show all posts
Showing posts with label Dan Didio. Show all posts

Thursday, February 18, 2010

Feb 18th, 2010...DC Comics REAL Brightest Day


Forget the upcoming DC Comics event titled Brightest Day, this is it right here. Or we could also call it the end of "The Great Darkness Saga".

As reported all over the 'net today, DC has finally had the corporate shake up we're all been praying for and the end result is far more promising than we could have ever imagined.

There is a lot of good news here and the best of it is the part we've been calling for (in this blog) since last summer...the removal of DC's Editor in chief, Dan Didio. While Dan remains with the company, he's been properly removed from creative side of the biz and been given a nice comfy chair (and salary no doubt) to now over see the broader publisher side of things. Make sure books get printed, distributed domestically and overseas, increase book seller market share, attend Time Warner board meetings, Etc. In charge of still important but ultimately boring stuff.

While Didio certainly deserves to simply get kicked to the curb for nearly running DC comics into the ground over the past couple of years (no exaggeration, check the numbers), we're happy he's just now out of the editorial picture. Good riddance DiDumDum!

The better news is that creators like Geoff Johns and Jim Lee, DC's top tier creators that consistently make DC Comics money, are now going to be calling the shots. Just like when Marvel Comics tapped Joe Quesada, who was just a hard working writer/artist and fan, all those years ago to take over its creative reins.

Both Jim and Geoff are known as uber talented, well connected and well liked creators who not only understand comics and it's fandom but the nuts and bolts of the biz. Additionally, both are forward thinking guys that have had enough experience with Hollywood to understand there needs to be a new kind synergy between publishing, the internet, video games, social media, merchandising and of course film and television. We are truly looking at the dawn of a new era for DC and this new Time Warner arm of entertainment.

Of course it will take some time for any new creative plans Lee and Johns have on their 'to do' lists to emerge. We expect the earliest you'd see any real significant change in character, story or creator direction in the DC titles would be late in this year, maybe 4th quarter. The new leaders will need several months to plan and sign on new creative teams. That would leave the San Diego Comicon as the perfect venue where DC can make a really big splash with all the new publishing plans and announcements. Looking forward to it.

One plan of Didio's that was recently discussed will now for sure be crushed. Dan wanted to strip mine the Watchmen franchise and start a new series of spin offs with Alan Moore's most profitable characters. Won't happen now or anytime under Jim Lee's watch. Lee and his Widstorm publishing arm were the only factors that kept Moore working for DC/Warner Bros. Lee is never going to willingly stab Alan in the back and bastardize what's left of the one creation that has already caused such a decades long rift between creator and publisher. Of course, it's a pipe dream after all this time (and yes, Alan is just a tad out of his mind at this point) but if any one individual has a chance of coaxing Moore back to DC it would be Jim Lee.

Bet you Mark Waid is kicking himself today…if he had stuck around a couple of years longer, no doubt he’d be one of the creators given the keys to the kingdom by management.


Don't forget to fix DC Direct as well guys!

So rejoice fanboys! This truly is the brightest day in 21st Century Comic history.

Saturday, February 6, 2010

2010 is DC's year to fire everybody


Once again both IVC2.com and The Beat provide the comic book industry a great monthly service in posting and analyzing publishing numbers from both Marvel and DC Comics. By any measure, 2009 was a dreadful year for DC.

Yes, Blackest Night performed very well but this arm of Time/Warner needs much more than just a short term storyline to work for them. Dan Didio and his team of editors and creators have torpedoed all the core books in its arsenal. All the bread and butter Hero books have been just slaughtered. Consider:

1 Year comparison declines for core team and icon books...
JLA -7.5%
Wonder Woman -19.1%
Detective Comics -19.5%
Batman -25%
Titans -33.9%
Superman -41.3%
Action Comics -44.3%

Superman titles down nearly half (!!!) of where they were a year ago and DC is betting the farm on a major Superman title Summer event. An event that is supposed to at least match Blackest Night sales numbers. When you have lost half of your audience already, how can you expect everyone to return to follow a saga that is basically the ending of the crappy, overblown saga that has been crippling your sales all this time? The answer of course, is that it won't.

On top of this graphic novel sales are in decline and not likely to improve soon. The economy certainly has played a part in the general audience malasie and a year of awful stories in 2009 sure won't help trade sales in 2010 but another pending issue could make things even worse. Indications are Borders Books retail chain will either fold or soon dramatically change purchasing practices that won't make any publisher happy. The Comic Book industry has a major interest in Borders staying healthy and rely on them for serious trade stock support.

We are watching a four alarm fire going off in DC's New York offices and there Dan and his crew lounge, blissfully unresponsive. How many other American companies can sit around and watch any of their commodities take these kind of double digit drops month after month for a solid year with no relief in sight and not eject everyone in charge? Well, yeah, that happened in the auto industry I guess for decades but look where that got 'em.

Warner Bros West Coast execs are bound to act in 2010. The question is, can the industry hold out until that happens and will anyone care by that point?

Thursday, August 13, 2009

Wednesday Comics: Noble Experiment or Another 52?


Obviously DC Comics is a business; they release product that they hope will make money. Why they fail to market it is beyond me, and why they think some of the trash they release will generate a dime is a mystery as well, but I digress....

So despite the arty/retro facade of DC’s tabloid sized weekly, this is clearly expected to be a money-maker, and at 3.99 for what is the equivalent of your local Sunday paper’s comics section, it most certainly must be.

I’ve just finished working my way through the first five issues, and, while some of it was quite a pleasure, much of it was a chore. Although many of the features share the same faults, it’s probably best to address each individually.

BATMAN: This is the only strip in the entire book that works every week. Azzarello, who I sometimes find an awkward superhero writer (see his Superman story with Jim Lee), gets the right mix of atmosphere, character and plot advancement in each page, and Risso’s black-heavy art works great on this (slightly upgraded) newsprint pulp. Nearly everyone else on this book should be looking at this work and reflecting on their own output.

KAMANDI: While it’s great to have the character back in an anthology that will support it, Gibbons’ script is a mess – with the result that issues 2-5 have seemed like a re-telling of the same events. The creators seem to be after a Prince Valiant vibe, and by following the stylistic trappings of Valiant they have managed to slow the action to a crawl. This brings up a larger issue that infects much of the work in Wednesday Comics, which is the creator’s attempts to overlay someone else’s style over their own, in order to make the format work or to pay homage to classic strips. There’s a certain economy of writing and a sense of momentum that needs to be used in single page installments and it’s missing here. I daresay that Gibbons would not include these five pages in sequence in a standard format book, so let’s hope he addresses this as the story continues. Sook’s art is great, and well-suited for Kamandi.

SUPERMAN: This is just boring. Bermejo’s art is nice, and Arcudi’s writing is servicable, but the story is dull as dishwater and we’ve seen it a million times before. A waste.

DEADMAN: Nicely done, but again, the outside artistic influence – in this case, Darwyn Cooke – is overwhelming the strip. The writing is acceptable, but the storyline is conservative, resulting in warmed-over Deadman 101.

GREEN LANTERN: Although not as immediately obvious in the art, Darwyn Cooke’s considerable shadow looms over this strip as well, particularly his New Frontier take on Hal Jordan/GL. It’s so obvious as to be embarrassing and adds nothing to the content of the strip or the New Frontier mythology.

HAWKMAN: Kyle Baker is doing great work here – although he, too, is utilizing conventions of old comic strips. The story is solid and he seems to understand better than most involved how to move a single page story forward week after week. There are some nice subtle touches here, too, but the art is suffering in the reproduction in that Baker’s fine line work seems to be filling in as the ink soaks into the more absorbent newsprint. Oddly, this doesn’t seem to be the case elsewhere in the book, so maybe it’s a deliberate effect generated by Baker in homage to the newspaper comic strips. If this is the case, he should drop it – it’s not doing his art any favors.

METAMORPHO: I think we all expect more from Gaiman and Allred. Both are sleepwalking through this and it shows. There is nothing on the printed page that shows me either of these idiosyncratic creators had a hand in this except the masthead (unless you count the annoying sub-strip at the bottom of the page, which seems like the best example of the worst of Allred’s indulgences). This is also the slowest moving strip in the book, which is really saying something.

TEEN TITANS: Pedestrian story & script saved by Sean Galloway’s art. To be fair, the art suffers in this format – everything prints too pastel, which is like adding a layer of dullness over the whole thing. After Superman, the least interesting thing in the book.
STRANGE ADVENTURES: DC made a point of showing this strip when they were hyping the book. Good thinking as it’s one of the top strips, and a perfect pairing of creator and character. Pope is really getting the tone and pacing right, and his art, as always, rules.
SUPERGIRL: As a whole, this will be a delightful trifle and perhaps the perfect intro to superhero comics for a pre-teen girl. In this context, however, it feels like nothing. Each installment is cute and well-crafted, but at a page a week, it fails to get any traction. The Aquaman stuff in week 5 is priceless, though.

METAL MEN: I hate to give DiDio credit for anything good at DC (luckily for me, he makes that easy) but this is a fun strip to read, with great art from Garcia-Lopez and a goofy, well-paced story that serves the characters well. It’s a perfect example of the kind of strip that should thrive in this format – beloved second string characters in a thoughtfully executed revival - in other words, a property that wouldn’t garner the necessary sales to thrive in a stand-alone book.

WONDER WOMAN: Although a nice idea that’s executed by a clearly talented artist, this is the epic fail of Wednesday Comics. Just because you have a large page, there’s no reason to overcrowd it with tiny, overwritten panels. The strict use of a pastel color palette only serves to mush it all together in a hard to follow and headache-inducing mess.

SGT ROCK: Joe Kubert on Sgt. Rock? I’m happy to see it in any circumstance, and the WC format really allows Kubert’s art room to pop. The story could pick up the pace a bit, but even so, this is a delight to behold.

THE FLASH: The rare case where playing off old newspaper strip conventions is utilized to try something new. The Flash page is split into two strips, with the main Flash strip is joined by an Iris West or Gorilla Grodd strip that informs the Flash content. It’s hit and miss overall, but kudos to the creators turning conventions of the newspaper strip around.

DEMON/CATWOMAN: Walt Simonson has a nice premise going here and Stelfreeze is doing fine work, but after a promising start it’s feeling stagnant.

This underlines the problem with the book and indeed, any criticism of it. The series is scheduled to run for a finite number of issues and as far as I know, all the strips will be in every issue, so the creators are bound by constrictions – different than a standard comic book, which some creators seem to find freeing, but not given the full freedom that a daily or weekly newspaper strip artist has in allowing a story to find its natural length.

If the book survives to be an ongoing, it stands to reason that creators could find that kind of freedom with features rotating out when stories are completed. Anchor features (like Batman or Superman) could rotate creators and this could take the place of the old “Tales of the Dark Knight” concept, where top creators have an unconventional format in which to tell that one Batman story they’ve been dying to tell.

If that can happen, Wednesday Comics might become something more than a mixed bag of features that are bound together by format.

Tuesday, July 28, 2009

Dan Didumdum survives Comic-con but DC is in trouble.


DC had zip for the fans this year at Comic-con. The San Diego Comic-con is where the major comic publishers make all their big announcements to get the fanboys excited about the line's future. This typically includes surprise creator deals, new character or series launches, big crossover series events, licensing news, etc.

The only thing Dan Didio preached repeatedly during the show was 'Blackest Night'. The big, hit 2009 DC event already in progress. Sure DC had editorial plans they touted during the show but it's hard to find evidence any of it will quickly save the sinking ship. 'Blackest Night' is the only hit Dano has for the foreseeable future to keep him employed so that's the tune he kept singing all weekend.

We've never seen a Comic-con where a publisher wasn't placing marketing emphasis on the future. Our Didio firing watch continues. And after this show, we're feeling pretty good about it.

Saturday, July 18, 2009

The Dan DiDio Countdown


It’s been a long time coming but it’s now time to officially begin our Dan Didio firing watch.

You have to now believe the job of man in charge of all of DC editorial and the overall stewardship of the comic line is running outta time. The evidence has been on retail comic racks weekly for years now (since the failure that was ‘Countdown’ was conceived if you ask the Bitter Geeks) but for real proof all one has to do is review the latest DC sales numbers by title compiled over the past year. As compiled from available resources so very well right here:

http://pwbeat.publishersweekly.com/blog/2009/07/09/dc-month-to-month-sales-may-2009/#more-8120

The only reason why Dan still has his job right now is because of Geoff Johns “Blackest Night Saga” and Grant Morrison’s “All-Star Batman”. As the numbers show, all the reinvestment in the Superman titles has failed with no end in sight to the current failed storyline and plans. He’s pissed away the JLA and Titans value and both books sales spiral downward in freefall every month. He’s stopped and restarted Flash titles three times in as many years. ‘Final Crisis’ was a both a critical and financial bomb…and yet he’s still publishing books with Final Crisis in the titles that clearly no one is interested in. Not to mention he’s allowed a key mini-series (Legion of Three Worlds) in the FC saga and 2009 DC publishing plans be so late, the last issue has yet to see the light of day. 'Final Crisis' ended (late) back in January. On top of it all, he’s removed the big three iconic (and bankable) heroes from 2009 key publishing plans. And on and on. It’s an absolute struggle for even a handful of DC titles to get close to the 100K publishing mark.

The numbers just don’t lie. Dan’s fucked up the DCU and worn out his welcome. With these kinds of losses in just about any other business, the guy at the top of heap would be out on his ass. Here we are in the middle of summer when comic sales should be at their peak for the year and outside of ‘Blackest Night’, the majority of the DCU is in freefall. There is zero chance there will be a turnaround in the fall…retailers annually cut orders for the shelves once school starts up again.

While we assume DD will survive Comic-Con and continue to spew his bullshit online and deny there are any issues, we also predict Dano will be out by early 2010 at the very latest.

Countdown starts….now.