Friday, October 9, 2009

DC Direct suckage drives neutral toy site over the edge!

Now I've seen it all. One of the best toy news sites out there,, lost it's cool this week. Driven to rant on the keyboard by another action figure line misfire delivered by DC DIRECT.

We love Cooltoyreview, they are one of the top sites out there with connections to most of the main toy vendors and the collector community. They work hard and are on the spot with news daily. But like many of these kinds of sites on the 'net, they have always remained very neutral when delivering photos of new product or the B.S. many of the toy companies spew in Q&A sessions. These sites would never dare comment on or criticize any information delivered for fear of jeopardizing their relationship with the Mattels, Hasbros, Sideshows or even DC Directs of the toy world.

Of course that's where this blog comes in.

But low and behold the guys at Cooltoyreview lost their shit while assembling a photo archive of DC Direct's newest 'History of the DC Universe' wave of action figures. This is the first figure line in DCD's history where they actually tried to add multi-point articulation. Specifically they were attempting to copy the sculpting and articulation of Mattel's superior DC Classics line. Apparently DC failed miserably and Cooltoyreview wasted no time driving the point home.

Amazing that after all these years and countless toy issues to comment on, this was the line that finally broke their silence. The critique is absolutely justified of course but we still can't believe they did it. There isn't nearly enough of this type of commentary on the main toy sites. I applaud the Cooltoy guys for finally stepping out. How do you expect improvement if you don't let the folks behind the scenes producing collectibles know what the collector actually wants?

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